Innovationhub.de/geo-targeting-english

From Wikidweb

Geo-Targeting and IP-Intelligence - Spidering the internet

Description: Geographical and topological information about IP addresses allows companies to understand where users, servers and content are located. More intelligent data-handling decisions can be made at this layer that allow for the optimized delivery of broadband content.

With this intelligent routing, visitors can instantly be differentiated and rerouted based on factors such as: city-level geography; connection type (broadband vs. dial-up); network topology; and user type and priority. As enhanced visibility into a visitor's profile becomes possible at the lower networking levels, enterprises and service providers will be able to:

• Instantly differentiate between high bandwidth and low bandwidth visitors, serving rich content to cable modem users and stripped down content to dial-up users.

• Route visitors to servers based on connection type and location. For example, a broadband user may be routed to a less congested, geographically and topologically closer server to enable better QoS and optimize the delivery of high-bandwidth content

Targeting is more than technical (bandwidth, browser type, time), regional (country, region, state, city) and social (age, sex, education) identification. Recognizing the location of a web user within milliseconds and combining this information live with some correlating factors enables great online applications. That´s IP Intelligence.

In the online and offline the same rule applies: Business decisions are bound to geographical parameters. It´s important, where the customer is, how products or services can be shipped to this place and which legalization would apply to that kind of transaction.

Knowing their users´ physical location, an ebusiness company can prevent fraud, deliver digital content in conformity with laws and realize differentiated marketing strategies. Premium Geo-Targeting applications are mandantory for this and link the determined parameters of each IP address within milliseconds with intelligent rules.
--http://www.innovationhub.de/geo-targeting-english